Marketing & Sales - Business & Management

IT'S WHO YOU KNOW: MAKE NETWORKING WORK

作者 Janine Gamer 出版社:WILEY 出版日期1899-12-01

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Strengths Based Selling

作者 Brian Brim 出版社:Wiley 出版日期2011-01-03

Sales expert Brian Brim delivers a compelling new perspective on building better sales forces by using the strengths of each salesperson more effectively. Includes access to Gallup’s CliftonStrengths assessment. The key to success, salespeople are constantly told, is to follow specific steps and techniques. Just heed the advice of this guru or that speaker, and you’ll be the best! Well, that approach just doesn’t work for most salespeople. And it probably doesn’t wo 了解更多

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The Sales Bible, New Edition: The Ultimate Sales Resource

作者 Jeffrey Gitomer 出版社:JOHN WILEY 出版日期2014-12-05

The Sales Bible softbound NEW EDITION WITH SOCIAL MEDIA ANSWERS Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work every day, in real-world selling situations. With over 200,000 copies of the previous editions sold, The Sales Bible was listed as one of "The Ten Books Every Salesperson Should Own and Read" by the Dale Carnegie S 了解更多

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The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

作者 Ian Dodson 出版社:WILEY 出版日期2016-04-11

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effec 了解更多

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Marketing 4.0 : Moving from Traditional to Digital

作者 Philip Kotler 出版社:John Wiley 出版日期2017-01-01

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, a 了解更多

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THE REPUTATION GAME

作者 David Waller 出版社:ONEWORLD B 出版日期2018-06-07

It’s a game you’re already playing, whether you like it or not. You can choose to ignore it and remain at the mercy of what others say about you, or you can take the time to learn how it works. For those who do the potential benefits are unlimited. Through pioneering research and interviews with a host of major figures ranging from Jay-Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Man Booker prize-winning Hilary Mantel, Waller and Younger reveal the key mec 了解更多

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THEY ASK, YOU ANSWER

作者 Sheridan 出版社:WILEY 出版日期2019-08-06

In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company— 了解更多

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Data-First Marketing : Data-Driven Marketing in the Age of Analytics

作者 Janet Driscoll Miller , Julia Lim 出版社: 出版日期2020-10-11

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data - fro 了解更多

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Marketing 5.0 : Technology For Humanity

作者 Philip Kotler 出版社:John Wiley 出版日期2021-01-04

In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that hav 了解更多

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Breakthrough : A Sure-Fire Guide to Realizing Your Potential, Pushing Through Limitations, and Achieving Things You Didn't Know Were Possible

作者 David Nurse 出版社:John Wiley & Sons Inc 出版日期2021-01-11

Deliver innovative results like clockwork with this repeatable formula for creativity-on-demand Have you ever sat down at your desk with an impossible deadline or an insurmountable obstacle staring you directly in the face and an expectation that you'll come up with a groundbreaking idea and solution? In Breakthrough, you'll find a powerful framework for bringing innovation and creativity to the surface not just once, but on a regular, daily basis. In Breakthrough, bestsell 了解更多

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Business Made Simple : 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More

作者 Donald Miller 出版社:HarperCollins Focus (Imprint Amacom) 出版日期2021-02-18

Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they're doing. It's hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street 了解更多

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Rethinking Competitive Advantage : New Rules for the Digital Age

作者 Ram Charan 出版社:RANDOM HOUSE UK 出版日期2021-08-04

The most influential consultant alive.' Fortune Welcome to the age of big tech. The old rules no longer apply. How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game. 了解更多

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Design Thinking for Business Growth : How to Design and Scale Business Models and Business Ecosystems

作者 Michael Lewrick 出版社:John Wiley & Sons Inc 出版日期2022-01-02

Reinvigorate your innovation approach with business ecosystems In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services. Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the 了解更多

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Selling Your Expertise: The Mindset, Strategies, And Tactics Of Successful Rainmakers

作者 Robert Chen 出版社:John Wiley & Sons Inc 出版日期2022-01-02

Build your book of business and sell more services with this expert guide for knowledge professionals How do rainmakers consistently and continuously sell their ideas and grow their client base? What is the secret to their ongoing success? Whether they are in accounting, consulting, investment banking, law, or any other type of professional service, it's not just their knowledge, experience, and unique services that set them apart. They succeed by adopting the mindset, maste 了解更多

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Find. Build. Sell.: How I Turned A $100 Backyard Bar Into A $100 Million Pub Empire

作者 Stephen Hunt 出版社:John Wiley & Sons Inc 出版日期2022-01-02

What does it take to turn an underperforming business into roaring success? Discover how one of Australia's most successful hotel publicans turned his $100 backyard beer garden into a $100 million pub empire. In his straightforward and down-to-earth Australian style, Stephen J. Hunt outlines the blueprint and frameworks he uses to turn failing and under-performing business into multi-million-dollar successes. Hunt draws on his own dishwasher-to-pub-mogul story to provide re 了解更多

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Elite Sales Strategies : A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative

作者 Anthony Iannarino 出版社:John Wiley & Sons Inc 出版日期2022-01-03

Accelerate your sales career with this how-to book from an expert in sales In Elite Sales Strategies, expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success. This guidebook provides unique insights into how to approach every sale by serving your clients from a position of authority and expertise. As Iannarino himself notes, this technique speaks to an ethical obligation towards your client, combining ethics and tactics to help place y 了解更多

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DIGITAL MARKETING ALL-IN-ONE FOR DUMMIES, 2ND EDITION

作者 Diamond 出版社:DUMMIES 出版日期2022-02-12

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LOSING CUSTOMERS NEVER AGAIN: 105 Proven Techniques to Boost Your Customer Loyalty and Retention

作者 Mary K. Solomon 出版社:Mary K. Solomon 出版日期2022-06-20

WANT TO ENSURE CUSTOMERS STAY LOYAL TO YOUR BRAND, COMPANY AND ORGANIZATION? WANT TO MAKE CUSTOMERS CHOOSE YOU OVER OTHER COMPETITORS? WANT TO RETAIN ALL HAPPY AND SATISFIED CUSTOMERS AS LONG AS YOU WANT? In current market environment, competition has increased significantly. Losing customer to other competitors is the norm. Most Companies and Organizations have own tracking customer data base, thanks to latest technology. Though it's good to have big customer base, ensuring 了解更多

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Made in Future : A Story of Marketing, Media, and Content for our Times

作者 Prashant Kumar 出版社:PRH SEA 出版日期2022-07-06

In this new age, marketers, media owners, agencies and content creators tend to struggle with the new realities of marketing. Everything they learnt while they were growing up is being challenged, and seems to be growing irrelevant against the disruptors that they face. Marketing thinking, even in some of the world’s largest organizations, is disconnected from their own ground-level executions. The game has changed. But they are still playing by the rules of the 1990s. They 了解更多

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SHOPIFY FOR DUMMIES

作者 Waddy 出版社:DUMMIES 出版日期2022-07-18

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MARKETING FOR DUMMIES, 6TH EDITION

作者 Mcmurtry 出版社:DUMMIES 出版日期2022-11-10

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The Momentum Sales Model: How to achieve success in sales, exceed targets and generate explosive growth

作者 Tim Castle 出版社:Known Publishing 出版日期2023-01-02

ARE YOUR SALES PLATEAUING? STRUGGLING TO FIND YOUR RHYTHM? DO SALES COME ONE MONTH AND DISAPPEAR THE NEXT? THE MOMENTUM SALES MODEL IS A PROVEN SYSTEM FOR EXPLOSIVE SALES GROWTH THAT YOU CAN TAKE ANYWHERE. Whether you’re in sales or an entrepreneur, I’ve been where you are, staring at a target, wondering how on earth I am going to hit it based on the current pipeline, state of the product and lack of new business leads. That was, until I learned how to create momentum. 了解更多

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SKYROCKET YOUR BUSINESS WITH SOCIAL MEDIA BRANDING: PERSONALIZE, INCREASE, AND GROW DEMAND FOR YOUR BRAND (SOCIAL MEDIA BRANDING, DIGITAL PRODUCTS, MARKETING)

作者 Isis Bradford 出版社:FIU BUSINESS PRESS 出版日期2023-03-03

Skyrocket Your Business with Social Media Branding "As a next-generation leader and trusted voice in the digital arena, Isis Bradford provides the blueprint to take your brand from the ground floor all the way to the top.” —Pauleanna Reid, founder of WritersBlok and nationally published journalist Skyrocket Your Business with Social Media Branding guides you on how to start and build your brand and business. Through social media branding and selling digital products, you 了解更多

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Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainabilit

作者 Philip Kotler , Hermawan Kartajaya , Hooi Den Huan , Jacky Mussry 出版社:WILEY 出版日期2023-03-14

An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabi 了解更多

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Marketing to Millennials

作者 Vivek Iyyani 出版社:PRHSEA 出版日期2023-09-26

Are you tired of struggling to connect with the largest and most influential generation of consumers? Do you want to learn how to capture the attention of millennials and build lasting brand loyalty? The business world is changing, and it’s all thanks to the impact of millennials-the fastest-growing generation of consumers and trendsetters. If you want to stay ahead of the curve and thrive in this evolving landscape, you need to understand and engage with them. That’s whe 了解更多

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MARKETING 6.0: THE RISE OF METAMARKETING

作者 Philip Kotler 出版社:Wiley 出版日期2023-11-22

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer beha 了解更多

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The 90 Day Brand Plan: How to Unleash Your Personal Brand to Dominate the Competition and Scale Your Business

作者 Peter W. Kingma 出版社:WILEY 出版日期2024-03-14

*Find out how to live a more harmonious life thanks to NAGOMI, the ancient Japanese philosophy that helps you find balance and peace in everything you do* There is no translation for the word nagomi in the English language, and yet it at the very heart of the Japanese way of life. A popular and common concept in Japan, to achieve nagomi is to have peace of mind, emotional balance and wellbeing, ranging from the way food is prepared (mixing sweet, salt, sour, bitter and umami 了解更多

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